Matcha: The Japanese Tea Taking over the World

A staff member at Tokyo's Milia Matcha prepares a matcha drink for a customer. Philip FONG / AFP
A staff member at Tokyo's Milia Matcha prepares a matcha drink for a customer. Philip FONG / AFP
TT

Matcha: The Japanese Tea Taking over the World

A staff member at Tokyo's Milia Matcha prepares a matcha drink for a customer. Philip FONG / AFP
A staff member at Tokyo's Milia Matcha prepares a matcha drink for a customer. Philip FONG / AFP

Matcha is the new drink of choice at hip cafes worldwide, but Japanese producers are struggling to keep up with soaring demand for the powdered green tea.

Here's what you need to know about the drink beloved of weekend treat-seekers and "wellness" influencers:

What is matcha?

The word matcha means "ground tea" in Japanese and comes in the form of a vivid green powder that is whisked with hot water and can be added to milk to make a matcha latte.

Green tea was introduced to Japan from China in the early ninth century, and was first used for medicinal purposes.

Matcha came much later, in 16th century Kyoto -- part of the tea ceremony tradition developed by tea master Sen no Rikyu.

Today, there are different grades of matcha quality, from "ceremonial" to "culinary" types used in baking.

How is it produced?

Matcha is made from leaves called "tencha", which are grown in the shade in the final weeks before their harvest to concentrate the flavor, color and nutrients.

This "requires the construction of a complex structure with poles and a roof to filter the light", explained Masahiro Okutomi, a tea producer in Sayama, northwest of Tokyo.

Tencha leaves, rich in chlorophyll and L-theanine, a compound known for its relaxing effects, are hand-picked and deveined, then steamed, dried and ground between two stone mills to produce an ultra-fine powder.

It can take up to an hour to produce just 40 grams (1.4 ounces) of matcha -- making the powder on average twice as expensive to produce as standard green tea leaves.

What are its benefits?

Many drink matcha for its rich grass-like taste, but others are drawn to the drink's nutritional properties.

It is rich in antioxidants, and can aid concentration because of its caffeine content: one cup contains on average 48 milligrams, slightly less than a drip coffee but nearly twice as much as a standardly brewed green tea.

"Matcha is often seen as being good for your health," said Shigehito Nishikida, manager of Tokyo tea shop Jugetsudo.

"But people are also attracted to the Japanese culture around tea: the ritual, the time taken, the aesthetics," he said.

Why is it so popular?

Japan produced 4,176 tons of matcha in 2023 -- a huge increase from the 1,430 tons in 2012.

More than half of the powder is exported, according to the agriculture ministry, mostly to the United States, Southeast Asia, Europe, Australia and the Middle East.

Millions of videos on TikTok, Instagram and YouTube demonstrate how to make photogenic matcha drinks or choose a traditional "chasen" bamboo whisk.

"I feel like Gen Z really drove this enthusiasm for matcha, and they heavily relied on social media to do so," Stevie Youssef, a 31-year-old marketing professional, told AFP at a matcha bar in Los Angeles.

Matcha can also be used in cooking, extending its appeal to others aside from tea lovers.

"Some customers simply enjoy drinking it, others like preparing it themselves. And of course, many buy it as a gift -- Japanese matcha is always appreciated," said Jugetsudo's Nishikida.



River Seine Reopens to Public Swimming for 1st Time in a Century

A view of one of the three Seine swimming pools, Thursday, July 3, 2025 which will open during the 'Paris Plages' event from July 5 to Aug. 31 in Paris. (AP Photo/Aurelien Morissard)
A view of one of the three Seine swimming pools, Thursday, July 3, 2025 which will open during the 'Paris Plages' event from July 5 to Aug. 31 in Paris. (AP Photo/Aurelien Morissard)
TT

River Seine Reopens to Public Swimming for 1st Time in a Century

A view of one of the three Seine swimming pools, Thursday, July 3, 2025 which will open during the 'Paris Plages' event from July 5 to Aug. 31 in Paris. (AP Photo/Aurelien Morissard)
A view of one of the three Seine swimming pools, Thursday, July 3, 2025 which will open during the 'Paris Plages' event from July 5 to Aug. 31 in Paris. (AP Photo/Aurelien Morissard)

For the first time in over a century, Parisians and tourists will be able to take a refreshing dip in the River Seine. The long-polluted waterway is finally opening up as a summertime swim spot following a 1.4 billion euro ($1.5 billion) cleanup project that made it suitable for Olympic competitions last year.

Three new swimming sites on the Paris riverbank will open on Saturday — one close to Paris’ Notre Dame Cathedral, another near the Eiffel Tower and a third in eastern Paris.

Swimming in the Seine has been illegal since 1923, with a few exceptions, due to pollution and risks posed by river navigation. Taking a dip outside bathing areas is still banned for safety reasons.

The Seine was one of the stars of the Paris Olympics in 2024, whether as the scene of the ambitious opening ceremony or the triathlon and marathon swimming competitions. That didn't go without challenging hurdles such as rainfall increasing levels of bacteria, which postponed some competitions.

This city's authorities have given the green light for the public opening, with water quality results consistently in line with European regulations.

Making splashes in Paris city center “It’s a symbolic moment when we get our river back,” said sports coach and influencer Lucile Woodward, who will participate in the first amateur open water competition in the Seine on Sunday.

Woodward, who enjoyed a dip alongside Paris Mayor Anne Hidalgo just before the start of the Olympic Games, is confident things will go well.

“We're going to enjoy swimming in it, being there and setting an example," she said. "Once people will see that in the end there are hundreds of people who have fun and enjoy it, everyone will want to go!”

“For families, going to take a dip with the kids, making little splashes in Paris, it’s extraordinary,” Woodward added.

Olympic athletes competing in the river was a spectacular reward for the cost of the cleanup effort.

In the run-up to the Games, authorities opened new disinfection units and created a huge storage basin meant to prevent as much bacteria-laden wastewater as possible from spilling directly into the Seine when it rains.

Houseboats that previously emptied their sewage directly into the river were required to hook up to municipal sewer systems. Some homes upstream from Paris also saw their wastewater connected to treatment plants instead of the rainwater system flowing directly into the river.

Green flag for swimming Paris Deputy Mayor Pierre Rabadan said water is tested daily to confirm it's safe to swim. As on French beaches, different colored flags will inform visitors whether or not they can go in.

“Green means the water quality is good. Red means that it's not good or that there's too much current,” he said.

Tests have been in line with European regulations since the beginning of June, with only two exceptions due to rain and boat-related pollution, Rabadan said.

“I can’t make a bet on the numbers of days when we’ll have to close this summer, but water quality seems better than last year,” he added. “We’re in a natural environment ... so weather condition variations necessarily have an impact."

Last year, several athletes became ill after competing in the triathlon and open water races during the Olympics, though in most cases it was not clear if the river was to blame for their sickness.

World Aquatics stressed the conditions met the sport’s accepted thresholds.

“The legacy of these efforts is already evident, with the Seine now open for public swimming — a positive example of how sports can drive long-term community benefits,” the organization said in a statement to The Associated Press.

Skepticism remains about water quality Dan Angelescu, founder and CEO of Fluidion, a Paris and Los Angeles-based water monitoring tech company, has routinely and independently tested bacterial levels in the Seine for several years. Despite being in line with current regulations, the official water testing methodology has limitations and undercounts the bacteria, he said.

“What we see is that the water quality in the Seine is highly variable,” Angelescu said. “There are only a few days in a swimming season where I would say water quality is acceptable for swimming.”

“All we can say is that we can raise a hand and say look: the science today does not support the current assessment of water safety used in the rivers around Paris, and we think that there is major risk that is not being captured at all,” he said.

Some Parisians also have shown skepticism toward the idea of swimming in the Seine. The feeling is often reinforced by the water's murky color, floating litter and multiple tourist boats in some places.

Enys Mahdjoub, a real estate agent, said he would not be afraid of swimming, but rather "a bit disgusted. It’s more the worry of getting dirty than anything else at the moment.”

A dream come true Until the end of August, swimming sites will be open for free at scheduled times to anyone with a minimum age of 10 or 14 years, depending on the location. Lifeguards will keep a watchful eye on those first dips.

“It’s an opportunity, a dream come true," said Clea Montanari, a project manager in Paris. "It’d be a dream if the Seine becomes drinkable, that would be the ultimate goal, right? But already swimming in it is really good.”

OSZAR »