Saudi Arabia's General Authority for Awqaf has launched its awareness campaign for the Hajj season, highlighting the vital role of endowments in serving pilgrims.

The campaign aims to showcase various endowment initiatives that facilitate the Hajj journey, while providing pilgrims a comprehensive spiritual experience rooted in care, generosity, and solidarity, reported the Saudi Press Agency on Monday.

Through its awareness campaign, the authority aims to boost community understanding of the crucial role endowments play in supporting projects related to guidance, accommodation, water supply, translation services, safety, and educational programs at the two holy mosques.

It also supports initiatives that integrate various government agencies, such as the Pilgrims City in Al-Jouf Region, which receives pilgrims arriving by land through the Kingdom's northern border crossings, and the Makkah Route Initiative, which aims to serve more than one million pilgrims.

The campaign is part of the authority’s ongoing efforts to emphasize the developmental and social values of endowments and to activate their role during significant seasons of worship. This reinforces the authority’s position as a development enabler and strategic partner in serving pilgrims.