عربي English Türkçe اردو فارسى
Logo
Latest News
Fashion

Saudi Fashion Commission Launches Pioneering ‘Sustainable Ihram Initiative’

The initiative focuses on recycling Ihram garments. SPA
The initiative focuses on recycling Ihram garments. SPA
TT
TT

Saudi Fashion Commission Launches Pioneering ‘Sustainable Ihram Initiative’

The initiative focuses on recycling Ihram garments. SPA
The initiative focuses on recycling Ihram garments. SPA

The Saudi Fashion Commission unveiled its latest sustainable initiative, the Sustainable Ihram Initiative, during a news conference at the Islamic Arts Biennale

The initiative focuses on recycling Ihram garments by collecting, sorting, and repurposing textile waste from pilgrims to create new, sustainable Ihram attire.
The Fashion Commission launched the initiative in collaboration with Saudi Investment Recycling Company (SIRC), a leading company specializing in waste management and the circular economy, and Tadweem, a prominent company in sustainable fashion, aiming to transform used Ihram garments into new, eco-friendly Ihram clothing. The innovative process highlights the viability of textile recycling within the fashion industry and contributes to a more sustainable textile ecosystem.
Additionally, the commission partnered with SANKO Textile, a specialized group in sustainable textiles, with support from RE&UP, an innovative textile-to-textile recycling technology company, further reinforcing the environmental impact of the initiative.

The Sustainable Ihram Initiative aligns with Saudi Vision 2030’s environmental protection goals, marking a significant step toward a more sustainable fashion ecosystem in the Kingdom. It aims to promote sustainable practices, raise consumer awareness about textile recycling, and support the development of a circular textile economy in Saudi Arabia.
“The Sustainable Ihram Initiative demonstrates our commitment to innovation in sustainable practices, honoring the cultural and spiritual significance of the Ihram while safeguarding our planet for future generations,” said Saudi Fashion Commission chief executive Burak Cakmak.
He emphasized that the commission is committed to promoting a vibrant and sustainable fashion industry in the Kingdom in line with global sustainability standards, promoting conscious consumption and recycling.

Most Viewed

 
 
Fashion

France Fines Shein 40 Million Euros for Misleading Discounts

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
TT
TT

France Fines Shein 40 Million Euros for Misleading Discounts

FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo
FILE PHOTO: A view of a Shein pop-up store at a mall in Singapore April 4, 2024. REUTERS/Edgar Su/File Photo/File Photo

France's antitrust agency said on Thursday it had fined China-founded fast-fashion retailer Shein 40 million euros ($47.17 million) for alleged deceptive business practices including misleading discounts, following a nearly year-long probe.

The agency, in charge of consumer protection as well as competition, said Infinite Style E-Commerce Co Ltd, which handles sales for the Shein brand, had misled customers about discounts, and that the company had accepted the fine, Reuters reported.

Under French regulations, the reference price for any discount is the lowest one given by a retailer during the 30 days preceding the offer. Shein infringed that rule by not taking into account previous offers, and sometimes increasing the price before applying a discount, the agency said.

It said its investigation showed the company "deceived consumers about the authenticity of discounts they could benefit from."

The probe, conducted across thousands of products on Shein's French site between October 1, 2022 and August 31, 2023, found 57% of advertised deals were not, in fact, offering a lower price; 19% had less of a discount than advertised; and 11% were in fact price increases.

In a statement, Shein said the antitrust agency had informed Infinite Style Ecommerce Co Ltd (ISEL) of breaches related to reference price and environmental regulations in March last year, and ISEL had taken corrective action within the following two months.

"This means that all identified issues were addressed more than a year ago," Shein said, adding that ISEL was committed to complying with French regulations.

OSZAR »