The Saudi Ministry of Culture signed on Monday a cooperation agreement with TikTok to strengthen collaboration across various fields, aiming to support and empower Saudi Arabia's cultural and artistic landscape by leveraging digital technology to enrich cultural experiences and enhance public awareness of cultural and heritage values.
The agreement was signed by Deputy Minister of National Partnerships and Talent Development Noha Kattan on behalf of the ministry, and CEO of Government Relations and Public Policy at TikTok in Saudi Arabia Dr. Hatem Samman during a ceremony at the Ministry of Culture in Riyadh.
The agreement outlines joint initiatives to serve the community, reinforce cultural and social values in line with the National Culture Strategy under the Kingdom’s Vision 2030, and organize workshops and training programs to develop Saudi artistic talent and support cultural events hosted in the Kingdom.
As part of the ministry's broader efforts to collaborate with digital platforms, this partnership contributes to the development of the Saudi cultural scene and the promotion of national cultural identity through modern channels that embrace rapid digital transformation. This strategic approach includes partnerships with entities across the public, private, and non-profit sectors.
The collaboration between the Ministry of Culture and TikTok aims to boost cultural and creative content, support Saudi talent in diverse artistic fields, highlight the Kingdom's cultural and social role, and promote its heritage, all within the framework of the National Culture Strategy and the Kingdom Vision 2030.
