Culture Ministry Partners with TikTok to Boost Saudi Cultural Sector

Officials sign the agreement during a ceremony at the Ministry of Culture in Riyadh. (SPA)
Officials sign the agreement during a ceremony at the Ministry of Culture in Riyadh. (SPA)
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Culture Ministry Partners with TikTok to Boost Saudi Cultural Sector

Officials sign the agreement during a ceremony at the Ministry of Culture in Riyadh. (SPA)
Officials sign the agreement during a ceremony at the Ministry of Culture in Riyadh. (SPA)

The Saudi Ministry of Culture signed on Monday a cooperation agreement with TikTok to strengthen collaboration across various fields, aiming to support and empower Saudi Arabia's cultural and artistic landscape by leveraging digital technology to enrich cultural experiences and enhance public awareness of cultural and heritage values.

The agreement was signed by Deputy Minister of National Partnerships and Talent Development Noha Kattan on behalf of the ministry, and CEO of Government Relations and Public Policy at TikTok in Saudi Arabia Dr. Hatem Samman during a ceremony at the Ministry of Culture in Riyadh.

The agreement outlines joint initiatives to serve the community, reinforce cultural and social values in line with the National Culture Strategy under the Kingdom’s Vision 2030, and organize workshops and training programs to develop Saudi artistic talent and support cultural events hosted in the Kingdom.

As part of the ministry's broader efforts to collaborate with digital platforms, this partnership contributes to the development of the Saudi cultural scene and the promotion of national cultural identity through modern channels that embrace rapid digital transformation. This strategic approach includes partnerships with entities across the public, private, and non-profit sectors.

The collaboration between the Ministry of Culture and TikTok aims to boost cultural and creative content, support Saudi talent in diverse artistic fields, highlight the Kingdom's cultural and social role, and promote its heritage, all within the framework of the National Culture Strategy and the Kingdom Vision 2030.



Diriyah Art Futures, Schiattarella Associati Inaugurate 'The Light Footprint' Exhibition in Venice

The Light Footprint exhibition is hosted at Venice's Querini Stampalia Foundation. (SPA)
The Light Footprint exhibition is hosted at Venice's Querini Stampalia Foundation. (SPA)
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Diriyah Art Futures, Schiattarella Associati Inaugurate 'The Light Footprint' Exhibition in Venice

The Light Footprint exhibition is hosted at Venice's Querini Stampalia Foundation. (SPA)
The Light Footprint exhibition is hosted at Venice's Querini Stampalia Foundation. (SPA)

The Saudi Arabia’s Diriyah Art Futures (DAF), the MENA region's first New Media Arts hub, inaugurated on Thursday "The Light Footprint," an exhibition in collaboration with Italian architecture studio Schiattarella Associati.

The exhibition's launch, which runs until June 15, coincides with the opening of the Venice Biennale of Architecture 2025 and explores the architectural development of DAF's groundbreaking headquarters in Riyadh, said DAF in a statement.

The Light Footprint exhibition is hosted at Venice's Querini Stampalia Foundation and presents architectural models, sketches, videos, drawings, photographs, and archival objects to highlight the development process of DAF's remarkable headquarters.

The opening event brought together Advisor to Saudi Arabia's Ministry of Culture Mona Khazindar, Director of DAF Haytham Nawar, and Principal Architects of Schiattarella Associati Amedeo and Andrea Schiattarella for a guided curator-led tour of the exhibition, highlighting the building's architectural and conceptual vision.

Designed by Schiattarella Associati, the DAF hub sets a new benchmark for developing technologically advanced cultural landmarks that integrate historical context with forward-thinking architectural design. Carved into the escarpment of Diriyah, the design draws on Najdi traditions, local materials, and a philosophy that prioritizes sustainability, cultural resonance, and human connection.

Khazindar stated: "We are pleased to present our vision for Diriyah Art Futures alongside the launch of the Venice Biennale of Architecture 2025. This project embodies our efforts to develop forward-looking cultural institutions that foster bold experimentation and new forms of creative expression rooted in our distinct heritage."

"Through projects like Diriyah Art Futures, we are establishing new benchmarks for contemporary cultural institutions while transforming the Kingdom into a leading global capital for cultural exchange," she added.

Amedeo and Andrea Schiattarella said: "Our work begins with the belief that architecture must resist the global flattening of cultural identity by embracing the uniqueness of place. With Diriyah Art Futures, we sought to create something deeply rooted in the local context, which draws on natural materials, historical continuity, and the values of the Najdi tradition to build a contemporary language tied to its environment."

Developed by the Museums Commission, one of the 11 sector-specific commissions of the Saudi Ministry of Culture, DAF is an arts, research, and education hub driven by a belief in the power of interdisciplinary creative practice at the intersection of science and technology.

DAF's 6,550-square-meter hub is equipped with state-of-the-art facilities, symbolizing Saudi Arabia's efforts to develop forward-looking institutions, with strong roots in the nation's unique cultural heritage.

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